If ambition is to be well regarded, the rewards of ambition — wealth, distinction, control over one's destiny — must be deemed worthy of the sacrifices made on ambition's behalf. If the tradition of ambition is to have vitality, it must be widely shared; and it especially must be highly regarded by people who are themselves admired, the educated not least among them. In an odd way, however, it is the educated who have claimed to have give up on ambition as an ideal. What is odd is that they have perhaps most benefited from ambition — if not always their own then that of their parents and grandparents. There is a heavy note of hypocrisy in this, a case of closing the barn door after the horses have escaped — with the educated themselves riding on them.

67. It is generally believed that ambition may be well regarded if ________.

　　[A] its returns well compensate for the sacrifices

　　[B] it is rewarded with money, fame and power

　　[C] its goals are spiritual rather than material

　　[D] it is shared by the rich and the famous

昨天題目的解析：

There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

參考譯文：最近我聽到一位著名電視人宣稱他反對廣告，因?yàn)閺V告意在勸誘而非提供信息。他把兩者區(qū)分得過于細(xì)微。廣告當(dāng)然會不可避免地要?jiǎng)裾f消費(fèi)者。

If its message were confined merely to information — and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive — advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

參考譯文：如果廣告的內(nèi)容僅僅限于提供信息（雖說這不是不可能做到的，但它本身也是很難做的，因?yàn)槟呐率翘粢r衫顏色這樣的細(xì)節(jié)也帶有幾分勸誘性），那會令人生厭，以致沒人再去理會。但也許這就是那位著名電視人所希望看到的。

53. The author deems that the well-known TV personality is ________.

   作者認(rèn)為有名的電視人_______.

[A] very precise in passing his judgement on advertising

很精確的傳遞了對于廣告的判斷

[B] interested in nothing but the buyers' attention

只對購買者的注意力感興趣

[C] correct in telling the difference between persuasion and information

正確的區(qū)分了說服與信息

[D] obviously partial in his views on advertising

對于廣告的觀點(diǎn)是片面的

題型識別：細(xì)節(jié)題

題干定位：題干是在問作者對于這個(gè)著名電視人的判斷。

定位到第三句或者第四句；

電視人的觀點(diǎn)：He was against advertising because it persuades rather than informs.

作者的評價(jià)：He was drawing excessively fine distinctions. （persuades and informs）

作者的評價(jià)：Of course advertising seeks to persuade.

說明作者是反對這個(gè)電視人的觀點(diǎn)的；

同義替換：A和C兩個(gè)選項(xiàng)是正面的判斷，B是中性的判斷；D是負(fù)面的判斷；

          所以第四個(gè)選項(xiàng)是正確選項(xiàng)！

ABC三個(gè)選項(xiàng)都屬于是視覺干擾，用一些文中出現(xiàn)的單詞拼湊出一些選項(xiàng)

這些都不是作者對于這個(gè)廣告人的判斷。

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