The same dramatic technological changes that have provided marketers with more (and more diverse) communications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways.

昨天句子的解析：

1.Inventions and innovations almost always come out of laborious trial and error.

發明和革新往往來自辛苦的實驗和試錯。

2.Innovation is like soccer; even the best players miss the goal and have their shots blocked much more frequently than they score.

革新就好像足球，哪怕是最好的球員，他們更多的時候會射偏或者被封堵而不是命中。

3.The point is that the players who score most are the ones who take most shots at the goal -- and so it goes with innovation in any field of activity. 

It goes so with innovation in any field of activity.

= It is so with innovation in any field of activity. 

(go是系動詞！就是可以和be 替換！)

關鍵在于得分最多的球員是那些射門次數最多的球員，任何領域中的創新也是這樣的。

4. The prime difference between innovators and others is one of approach. 

答案來源句：

創新者和其他人之間的區別就在于方法：

One of approach 是我們講過的A of B 結構，為了增加語言的正式性。

這里的A指代的是difference相當于B的上義詞；

來看個例句吧：

The virtue I admire most is one of perseverance.

我最認同的品質就是堅持；

（怎么樣，知道這么清楚以后是不是爽點了！）

5. Everybody gets ideas, but innovators work consciously on theirs, and they follow them through until they prove practicable or otherwise. 

每個人都有想法，但是革新者會有意的思考自己的想法，直到他們能證明這些想法到底是可行的還是不可行的。

6. What ordinary people see as fanciful abstractions, professional innovators see as solid possibilities. 

在普通人看來荒誕的想法（fanciful abstractions），在專業的創新者看來是實在的可能。

68. According to the author, what distinguishes innovators from non-innovators?

作者認為是什么把創新者和非創新者區分開的？

[A] The variety of ideas they have. 

他們擁有的各種想法；普通人也有各種想法！所以這不是區別！    

[B] The intelligence they possess.

他們擁有的智慧；文中那句話談到了！你就是懶！根本不愿意沉下來好好的回文章找答案！然后在這里抖機靈！你以為你是嗎！不能浮想聯翩！

滾粗！

[C] The way they deal with problems.     

對應的就是第四句：way= approach 而且第五句中明確說到了work on the ideas;

也就是處理遇到的問題，

[D] The way they present their findings.

這個選項對了the way 但是錯了present 和findings; 

他們在work on the ideas 肯定是在deal with problem 

而不是present findings(展現成果)

如果你直接替換C有困難，在C和D的區分中應該是比較容易的！

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